(ABOUT US)

An agency.
No shortcuts.

FairPlay was born in 1992 with a simple idea: the best communication is earned.
More than three decades later, we still believe it, now with offices in Madrid, Barcelona and A Coruña.

(MANIFESTO)

What drives us.

Our experience is not about what we have done, but about knowing which decisions work, which do not, and which end up taking their toll.

We believe brands are not advertised: they are told, experienced and discussed.

That a well-executed event is worth more than a thousand impressions. That creativity without strategy is noise. And that press coverage, when earned, is worth more than ten paid campaigns.

For more than 35 years, we have worked in very different contexts. Communication has changed many times. Mistakes, not so much.

Experience does not anchor us to the past. It allows us to make better decisions in the present.

(VALUES)

Four
non-negotiable rules.

We are not a supplier that executes without questioning

01

Bring judgment

We bring experience, vision and strategic thinking to the table. We do not follow inertia or trends; we propose what we believe is right.

02

Share risks

We understand each project as something shared. If it goes well, we win together. If difficulties arise, we are also there to face them and solve them.

03

Stand by the client

We support complex decisions, defend the strategy and back the client both within their organization and in front of third parties.

04

Protect their positioning

We take care of the consistency of the brand, the message and the reputation, both internally and externally. We always think about medium- and long-term impact.