Whirlpool hired the food influencer Laura López through Fair Play Communication Agency to strengthen its summer cooling campaign in social media. Laura published three posts in her Instagram profile talking about some features of her new Side by Side fridge sent by Whirlpool. Laura launched a fruit and vegetables box giveaway in one of these posts. Whirlpool got 200 new Instagram followers.
Another action took place at Casa Decor 2019, the most important design event in Spain. Whirlpool participated with its own space and hired the influencer Ester Bellón (“Mi armario en ruinas”) through Fair Play Communication Agency. She is an architect, business woman and mother and she has 280k Instagram followers. Ester visited Whirlpool’s space and shared two photos of it and an Instagram story talking about the W Collection.